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test
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test
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test
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Customer-Focused Strategy

Traditional retailers focus on common metrics, such as click-thrus, conversion, and cart abandonment. Often, however, too many retailers focus their efforts around only these metrics, defining elaborate plans to get more traffic, more people into the funnel, and hopefully more converters. So, rather than stepping back and asking some basic questions, such as, “Who is my customer?” and “Why does my site matter to him or her?” they blindly move forward with a strategy focused around metrics rather than customers.

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Where’s My Marketing: Losing Opportunities

Last week I was talking to a colleague who travelled to Salt Lake City for the Adobe Digital Marketing Summit. He was telling me about this “pay-as-you-go” music service he really liked. His initial free minutes ran out just that morning. What we focused on was that when this happened, it just happened. There was no reminder about subscribing to the service or an email asking him to sign up. There was nothing.
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Refocusing on a Solid Foundation

In the world of digital marketing we tend to be myopically focused on the marketing while forgetting the technology that got us here.  Often, we talk a good game about optimization and lift while forgetting that it’s the underlying software automation that is vital. We love gadgets, but in the world of SaaS we too often see the geek who writes the code or deploys the tags as the roadblock. Yet the key to the success of any technology, no matter how simple or complex is a developer who understands the code base, one who can see the underlying software architecture, detect the necessary pattern, and deploy the change.
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[heading_block bg_color=”#117dbf” text_color=”#fff”]Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
[lead bg_color=”#117dbf” text_color=”#fff”]- Steve Jobs[/lead]
[/heading_block]